Transformers Box Office Success: Record-Breaking Debut

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Paramount's 'Transformers' dominates the box office, netting $67.6M over the weekend and setting records as the top non-sequel opening.

Paramount's "Transformers" has made a significant impact at the box office, grossing $22.7 million on Friday, $25.9 million on Saturday, and an estimated $18.9 million on Sunday from 4,011 theaters in North America. The film, which had a record-breaking Fourth of July mid-week opening, has now raked in $67.6 million over the weekend, bringing its 6.5-day total to $152.5 million. This makes it the highest-grossing non-sequel in its first seven days, surpassing "Spider-Man" ($151.6 million), "The Passion of the Christ" ($144.6 million), and "Harry Potter and the Sorcerer's Stone" ($129.4 million).


Internationally, "Transformers" has earned $93.6 million across 29 markets, representing 40% of the global business. By the end of Sunday, Paramount estimates the worldwide box office total to be around $246.1 million. The domestic earnings are 50% higher than expected by Paramount and 20% more than other predictions. A Paramount executive noted that positive word-of-mouth has encouraged parents to take their children to see the film. Cinemascope ratings show that younger audiences and those aged 18 to 24 gave the movie an A+. The main reasons for its success include the subject matter (63%) and the type of movie (35%). Nostalgia for the Transformers toys and cartoons also played a significant role.


Preliminary exit polls indicate strong approval from older females, kids, and parents. African American and Latino audiences, particularly the latter, have shown a strong affinity for the film. Directed by Michael Bay and produced by Steven Spielberg, "Transformers" set one-day records for Tuesday, Wednesday, and Thursday, as well as on Independence Day. On Monday night, the film brought in $8.8 million.


In second place, Disney/Pixar's "Ratatouille" earned $9.4 million on Friday, $10.9 million on Saturday, and an estimated $8.7 million on Sunday from 3,940 venues. This brings its total to $109.5 million. Despite the challenge of merchandising a kitchen rat, Disney reports high demand for Remy plush toys.


"Live Free or Die Hard," starring Bruce Willis, came in third, making $17.2 million over the weekend from 3,411 theaters, with a new cume of $83.8 million. Warner Bros.' comedy "License to Wed" debuted in fourth place with $10.4 million from 2,604 theaters, bringing its total to $17.8 million.


Universal's "Evan Almighty" continued to underperform, earning $8.1 million from 3,460 venues, with a new cume of $78.1 million. MGM/The Weinstein Co.'s "1408," based on Stephen King's work, took in $7.1 million from 2,631 theaters, reaching a total of $53.7 million.


Universal's "Knocked Up" held steady in seventh place, earning $5.1 million from 2,219 theaters, with a new cume of $132 million. Fox's "Fantastic Four: Rise of the Silver Surfer" and Warner Bros.' "Ocean's Thirteen" are slowing down, with $4 million and $3.6 million, respectively, bringing their totals to $123.5 million and $109.3 million.


Michael Moore's documentary "Sicko" rounded out the top 10, earning $3.5 million from 702 theaters, with a new cume of $11.3 million. Despite a 22% drop from the previous week, its per-screen average has halved.


Disney boasted that "Pirates of the Caribbean: At World's End" surpassed $300 million domestically, while Sony announced that its international gross receipts crossed the $1 billion mark, thanks to "Spider-Man 3."


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